This Snapchat NBCUniversal deal is meant to make Snapchats more ‘expressive’
The social media landscape is an all-out war zone with platforms such as YouTube, Instagram, and Snapchat warring against (you guessed it) TikTok. It seems that every two weeks, social media apps and platforms come out with a new trick to steal some of TikTok’s thunder. What would make a Snap more expressive? Why not a quip from Shrek? While people were always able to add their own sound effects to videos with basic video editing, creators will be able to add audio clips right from the Snapchat app. You will also be able to add in the music from different NBCUniversal titles, like theme songs. Making a video with the theme song from The Office sounds like a dream come true for a lot of people. This deal will afford Snapchatters a wide range of content to use, as NBCUniversal has a large selection of TV series and movies. For TV series, we have The Office, Saturday Night Live, Law & Order, Parks And Recreation, 30 Rock, Brooklyn Nine-Nine, Friday Night Lights, Saved By The Bell (Peacock Original), etc. There’s also an extensive catalog of movies that you can use sounds from. There’s Shrek, Despicable Me, 40-Year-Old Virgin, Happy Gilmore, Scarface, Back To The Future, Billy Madison, Bridesmaids, Forgetting Sarah Marshall, etc.
This deal also benefits the network
If you thought that this deal was only to benefit the Snapchatters, then you’d be wrong. Aside from helping Snapchat attract more people to the app, it will also bring more people to NBCUniversal content. When you send a Snap to a user using the sound, the receiver will be able to swipe up and access related content. When you swipe up, you’ll navigate to the respective streaming platforms like Peacock. It will, of course, take you to the platform where you can watch the show or movie. This will, ostensibly, lead to more watch-time on the streaming platforms. This deal seems like a win-win-win for all three parties involved (Snapchat, users, and NBCUniversal). This feature launched globally today, but it might not be available to everyone just yet. If you’re excited about these sounds, you might just have to wait just a little bit, as this feature is still brand new.
